Encouraging women into Engineering

Q: I run a heavy engineering firm in the Midlands and am always looking to recruit new apprentices. The problem is that only boys ever seem to apply. I’d love to get more girls interested in the industry. What can I do to make the scheme seem more attractive to them? A: There are several things you can do to encourage more women to work for you, but don’t expect dramatic results until schools and universities encourage many more female students to pursue the Stem…

GOOGLE AND RESPONSIVE, MOBILE FRIENDLY WEBSITES

Our website designers have written a very informative blog post about the new changes that Google are going to make when it comes to our website’s SEO. On the 21st April Google has publicly stated it will be giving preference in its search results to websites that are “mobile friendly”. This is an interesting development as very rarely does Google give explicit direction in relation to how its algorithms operate. You may have received an email already from Google if you use Webmaster Tools stating…

Maximising your LinkedIn Status

linked-in

Why do some status updates get significantly better engagement than others? That’s one of the main questions LinkedIn were asking on their Talent Blog last week in a bid to discover what you can do to maximise the engagement of your own Company or Career Page status updates. Because, while we know that following certain best practices will get you, on average, more engagement, for example: Including a video in your update can increase engagement by 74% Including a link in your update can increase engagement by 84%…

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