Maximising your LinkedIn Status

Why do some status updates get significantly better engagement than others? That’s one of the main questions LinkedIn were asking on their Talent Blog last week in a bid to discover what you can do to maximise the engagement of your own Company or Career Page status updates.

Because, while we know that following certain best practices will get you, on average, more engagement, for example:

  • Including a video in your update can increase engagement by 74%
  • Including a link in your update can increase engagement by 84%
  • Including a photo or image in your update can increase engagement by 147%
  • 100% of the top 50 most engaging status updates on LinkedIn last month included either an image, link, or video
  • The top 50 status updates last month averaged 120 characters

The most engaging status updates on LinkedIn don’t just follow a recommended word count—they also make the viewer feel something – humour, inspiration, wonder, cleverness, and pride in something bigger than ourselves.

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This information has come from Social Talent.

 

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